Affiliate Marketing & Promotion
We're thrilled you're part of the St. Joseph Summit and want to provide you with some helpful tips and tools to spread the word and increase your affiliate commissions!
The Affiliate Program
As an affiliate, you share in 50% net of every All Access Passport purchase that is tracked back to your efforts via your unique affiliate link.
The most successful affiliates will incorporate the summit talks as a digital product on their own website and regularly promote it “as one of their own.” With a relatively high price point ($49.99) your 50% net commission, this may well be one of the highest profit margin items you offer.
Please see the video below for important details.
Promotion
Getting the word out about the event is critical to making this a success for everyone.
The strategy is two-fold:
First. From now until the open of the Summit, the goal is to drive as many free registrations as possible using your affiliate link.
Second. During the Summit you will shift messaging and let your followers know that they can directly support you (or your ministry) by purchasing the All Access Pass.
Being a presenter at the Saint Joseph Summit opens up many ways to talk about your participation from multiple thematic angles that will be meaningful and engaging to your followers.
We encourage you to have fun in exploring creative ways to re-frame the summit and make it your own through story and personal witness.
Your email list and social media followers are far more interested in hearing more from you than you think. Remember, it’s you that they know and trust, and they will listen to your advice!
Key Promotion Dates
- Announcement email the week of August 23rd
Send your Announcement Message using your affiliate link using your social media and email list. - Weekly messaging, September, 6th through September 24th
Promote using the weekly message we will be suggesting or create one of your own. - Week of Summit, Sept 27-Oct 3
The final push! Plan to send several emails leading up and during the event.
Your Announcement Email: week of August 23rd
If you have an email list, this template is a starting point:
[Insert the Summit graphic and link the image as well using your affiliate link.]
Hi (Name),
More to come soon, but I wanted to let you know about an important event coming up September 30-October 3rd that I’m going to be part of…
It’s the Saint Joseph Summit and features some of the most well known and loved Catholic authors/speakers. This will be the biggest event of it's kind ever!
Best of all… It’s FREE to register!
Click here [your affiliate link] to sign up.
I’ll be sharing more over the next few weeks.
See you at the Summit!
SIGNATURE
P.S. Please forward this email to others. There is a tremendous need to let people know about the intercessory power of St. Joseph and why his example is so important in our lives right now.
Weekly Messaging: A Narrative Approach to Email
If you have an email list, it is important to know that sending just a single email will not be effective. The good news is that your list is far more tolerant with regular contact if the messaging is genuine, provides value, and is interesting.
If you regularly email your list—regularly meaning two or more times a week—at a minimum, you could send a Summit related email as one of those emails each week leading up to the final week.
Making it Your Own:
A narrative style approach for email is how to make the Summit your own and is a great way to develop a rapport with your followers without being redundant.
A narrative approach is a longer style of email usually 300-500 words. It should be interesting to read and provide real value to the reader.
Here’s the basic structure for a narrative email:
- An intriguing subject line (vs. functional)
- Hook the reader at the beginning with a problem scenario, the more personal the better.
- Show how you solved the problem.
- Present the way to take action with a simple direct call-to-action (sign-up, donate, buy, etc.)
